Urban Outfitters is situated next to Topshop on London's Oxford Street. It's one of many Urban Outfitters in London but this is the largest.
On entering I noticed that it wasn't quite as busy and hectic as Topshop was with it not being as big. There was a well dressed member of staff standing by the door to greet entering customers to the store.
Again there was loud music playing, the music they play in Urban Outfitters is often a mix of their own music that is then sold in the store itself. Music is a big part of the shops personality and is well known for selling some lesser known interesting albums.
The Kistune Maison Compilations are a french electronic music producer that sell their music in the stores that is often played as you shop too.
The store's general aesthetic is very minimal and played down. It features alot of wooden decore and looks stripped down. I found this was a good way to present the shop as I found myself focusing alot more on the garments and products themselves rathert than the way the store was decorated and getting side-tracked.
The staff were all wearing clothes from the store as adveritsment and were all very helpfull.
The price points of the shop vary highly, making it appealing for a variety of customers. They have their own range of garments, a large vintage clothing section as well as featuring garments from the likes of Vivienne Westwood, Acne and Chloe.
There was a wide range of products in the store also such as books, home accessories, gifts, stationary and photography which i felt gave the store a different feel to most other high street shops. It was playfull and fun most definitely quirky.
On entering I noticed that it wasn't quite as busy and hectic as Topshop was with it not being as big. There was a well dressed member of staff standing by the door to greet entering customers to the store.
Again there was loud music playing, the music they play in Urban Outfitters is often a mix of their own music that is then sold in the store itself. Music is a big part of the shops personality and is well known for selling some lesser known interesting albums.
The Kistune Maison Compilations are a french electronic music producer that sell their music in the stores that is often played as you shop too.
The store's general aesthetic is very minimal and played down. It features alot of wooden decore and looks stripped down. I found this was a good way to present the shop as I found myself focusing alot more on the garments and products themselves rathert than the way the store was decorated and getting side-tracked.
The staff were all wearing clothes from the store as adveritsment and were all very helpfull.
The price points of the shop vary highly, making it appealing for a variety of customers. They have their own range of garments, a large vintage clothing section as well as featuring garments from the likes of Vivienne Westwood, Acne and Chloe.
There was a wide range of products in the store also such as books, home accessories, gifts, stationary and photography which i felt gave the store a different feel to most other high street shops. It was playfull and fun most definitely quirky.
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