I chose to interview some members of staff from the stores that I visited to try to get a better idea of how strongly the types of people in London differ, their opinions and inspirations.
STAFF OF IRREGULAR CHOICE, CARNABY STREET.Who is your Style icon?
Yohji Yamamoto.
Where is your favourite place to shop?
American Apparel or Brick Lane.
What is your essential fashion item?
My Vivienne Westwood dress!
Describe your personal style in 3 words?
Minimal, black, creative.
STAFF OF TOPSHOP, OXFORD STREET.Pixie Lott.
Where is your favourite place to shop?
Camden Market.
What is your essential fashion item?
My faux fur coat for the winter and my strawberry print playsuit in the summer!
Describe your personal style in 3 words?
Trendy, fun, playful.
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