Super Superficial is situated on Carnaby street next to "Benefit" cosmetics. They sell hoodies, sweatshirts and mostly t-shirts all of which have feature illustrations drawn by various artists just trying to get their word and style across.
It's a new and upcoming business that seems fresh and fun. The price ranges from around £10 - £40 per t-shirt, making it appealable for a variety of customers.
I got the chance to speak to the sales assistant working in the small Carnaby Street store for a while, she was really friendly and was excited to tell me about the brand.
There was no music playing in the store and I was the only shopper in there at the time, so it gave me a chance to take in the whole of the store. The decor was completely stripped back, using only timber wood, it almost looked un-finished however seemed to fit the laid back, fresh feel of the garments that were sold there.
They also have loyalty stamp cards similar to those you find in coffee shops, "buy 10 t-shirts get one free", which i felt was a fun and exciting approach at promoting their products!
It's a new and upcoming business that seems fresh and fun. The price ranges from around £10 - £40 per t-shirt, making it appealable for a variety of customers.
I got the chance to speak to the sales assistant working in the small Carnaby Street store for a while, she was really friendly and was excited to tell me about the brand.
There was no music playing in the store and I was the only shopper in there at the time, so it gave me a chance to take in the whole of the store. The decor was completely stripped back, using only timber wood, it almost looked un-finished however seemed to fit the laid back, fresh feel of the garments that were sold there.
They also have loyalty stamp cards similar to those you find in coffee shops, "buy 10 t-shirts get one free", which i felt was a fun and exciting approach at promoting their products!
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