Irregular Choice is one of my favourite shops in London. It is primarily a shoe shop however on entering you're surrounded by flashing lights, shooting stars, graffitied forests, spaceships and rainbows all as part of the unique decor featured in the store.
Platformed shoes, boots, pumps, heels, jellies and trainers and just some of the footwear they sell in all shapes and sizes in front of the rose printed wallpapered walls.
The stores themselves bring out exclusives that you can't buy anywhere else, each pair is individually numbered.
The music they played in there made me feel as if i was in a fairground, and the staff were all dressed as if they worked there. The manager had on a shirt and bow tie, with platformed brogues, and the other female staff were dressed in black, all with pieces of jewelery sold in the store.
It not only sells unique and innovative footwear but, a new handbag line, a new girls’ sneaker range titled ICED and clothing releases.
I wasn't allowed to take photos of the store inside but i did my best to photograph the outside of the store to get a feel for it.
Platformed shoes, boots, pumps, heels, jellies and trainers and just some of the footwear they sell in all shapes and sizes in front of the rose printed wallpapered walls.
The stores themselves bring out exclusives that you can't buy anywhere else, each pair is individually numbered.
The music they played in there made me feel as if i was in a fairground, and the staff were all dressed as if they worked there. The manager had on a shirt and bow tie, with platformed brogues, and the other female staff were dressed in black, all with pieces of jewelery sold in the store.
It not only sells unique and innovative footwear but, a new handbag line, a new girls’ sneaker range titled ICED and clothing releases.
I wasn't allowed to take photos of the store inside but i did my best to photograph the outside of the store to get a feel for it.
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